Shu Uemura

Umou Hold Defining Strong Cream

$49

inspired by the japanese art of minimalism, umou - feather in japanese - hold, is a hold cream ideal for short to medium length hair. strong lasting hold without weighing down strands or leaving residue or stickiness. heat protection and humidity resistance. smoothness and subtle natural shine for polished, controlled looks and slick-backed styles.

• emulsify a small amount of product in your hands to warm.
• softly smooth the hair cream through damp or dry hair.
• brush through or let dry naturally.

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