purple shampoo


Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.

Reduces brassiness by 24% after just one use.*

*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.

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