Bright Blonde Essential Priming Serum


A brightening serum that tones and eliminates brassiness while replenishing moisture and protecting hair from heat damage. This priming serum uses violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair. Hydrating extracts moisturize, smooth the cuticle, and restore softness—all while protecting strands from heat damage.



  • Moisturizes and restores youthful hair without weighing it down

  • Smoothes each cuticle for ultra-soft hair 

  • Repairs and strengthens

  • Reverses damage by sealing in moisture to strengthen

  • Eliminates Brassiness

  • Helps reduce split ends

  • Heat Protection up to 450°F / 232 °C

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