Illuminated Blonde Shampoo

What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Neutralizes brassy tones
- Reduces frizz
- Hydrates and softens

Highlighted Ingredients:
- Polyquaternium-113: Helps preserve tone.
- Lauryl/Myristyl Polyricinoleate/Glycerin: Help provide moisture to hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.